This product line is typically ordered by the marketing and/or sales department of an organization. A strong, vibrant color visual of XYZ Company going into the hands of their prospective customer communicates a high level of sophistication and a positive image and brand.

If the product has over 90% coverage and is printed onto a gloss stock, clients will want to consider some special coating. This coating can be lamination, UV coat, varnish and a couple other types of protection against finger prints, smudging and to enhance the appearance.

Commercial Printing, also known as four color process, full color printing or CMYK is one of the largest products lines in our industry. It is also one of the most technical and complex yet we find that print shops often attempt production of projects that are outside their realm of skill or run size and cost clients added cost and aggravation. Here is where using a distributor such as Horizon Business Systems truly pays off. Put our knowledge and network to work for your task and you will find our ever present "Ease of Transaction" philosophy making this product purchase better managed. Commercial Printing, for our definition, is any full color project that is business card size up to 14 x 22. Larger projects we consider to be Large Format Printing.

Start with the artwork. If client supplied, it must be built with the proper software and be created with the end result in mind. Many talented designers simply do not have a full understanding of what it takes to get the image from the computer screen to replicable on a printing press.

Some do not realize that screen color is created using red, green and blue, while printed color is created using red, yellow, blue and black. In fact, all the images must be in CMYK, all the elements must be linked, all the fonts must be part of the electronic files, approved, printed, copies of the files must be supplied. For more info, see our website for Artwork Requirements or ask your Horizon contact for further data. Our staff is trained on assisting clients to assure their commercial printing projects get swiftly and intelligently through the "prepress" function.

Production of the negatives and/or plates must be taken into consideration. Based on your run quantity and the sophistication of the production equipment, clients will want to use the highest line screen possible for the greatest clarity of the completed project.

Color keys and/or match prints are a necessity to demonstrate to the equipment operators exactly how you want the final outcome to appear.

After press embellishments may include lamination, UV coating, aqueous coating, embossing, foiling, special scoring, folding or die cutting.

Price conscience clients will want to be assured that they are getting the highest quality printing from the smallest production house possible. Small runs are costly and difficult to produce at large printing factories.